Name
Keynote - The Consumer and Store Brands
Date & Time
, 11:05 AM - 11:35 AM
Mary Ellen Lynch
Description

As prices rose in 2022, so did consumer demand for private label products. In an effort to make ends meet, shoppers across the economic spectrum turned to store brands. And what many found were items that were on par with more expensive national brands. But will this momentum continue throughout 2023 and beyond? We’ll offer insight into the mindset of consumers and how retailers can continue to build shopper loyalty with store-branded products.